Web Design
Flow Journal
A calming landing page for a mindfulness & wellbeing journal.
flow. Start
Mindful living,
made simple.
Daily reflections, gentle prompts and a quiet space to land.
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Challenge
Flow Journal wanted a single landing page that could capture a feeling of stillness in a scroll — communicating the value of daily practice without ever raising its voice.
Approach
A four-act scroll: an opening breath, an invitation, a glimpse of the inside of the journal, and a quiet invitation to begin. Generous whitespace, a soft illustration system, and copy that reads like a slow exhale.
Outcome
- 4.2× increase in newsletter signups vs. the previous landing page
- Average session duration of 3 minutes 18 seconds
- 91% positive feedback in post-purchase surveys